Grameen UNIQLO has pioneered a social business framework through which all product-related processes -from raw materials procurement, production, logistics and finally, the sales of these products are successfully accomplished locally in Bangladesh.
01. Product Design
UNIQLO has always utilized its expertise to fabricate products that are suitable for the local consumers of Bangladesh.
02. Material Procurement
The social business procures low-cost as well as high quality materials by continuously cooperating with UNIQLO and GU partner production factories.
03. Production at Local Factories
Highly expert partner factories produce clothes in comparatively low-cost that meet with UNIQLO's independent standards, which are deeply rooted in its expertise in quality control.
04. Store Sales
As a result of opening more stores in Dhaka, more people are now enjoying Grameen UNIQLO clothing with complete satisfaction. Our social business concept has also improved the lives of many people in Bangladesh.
05. Purchasing and Wearing
Most of the apparel brands in Bangladesh are targeting affluent consumers. However, there are few apparel brands that are targeting the relatively underdeveloped market for middle to low-income earners. Grameen UNIQLO warmly invites people in this social class to enjoy the comfortable, high-quality and functional clothes in an affordable price range.
06. Reinvestment of Profits
Profits from our product sales are reinvested in social business initiatives. As local people are developing the business on their own, they play an important role in creating jobs and improving lives continuously.